Novatores Design Group
"Creativity is thinking up new things. Innovation is doing new things"
CHALLENGE
The Challenge was to design a simple, clear and relatable visual identity for an online design agency. So being an online-based agency, the brand should be web-friendly. The task also includes designing different identities for the different services provided by the company (a platform for designers and artists to share their work as well as an e-market to allow designers to sell their designs).
SOLUTION
After researching, studying, and understanding the project, I started thinking about and sketching a simple icon to represent hard work, creativity, functionality and teamwork. Based on the research I did, I decided on using the hexagon shape from the beehive cell to be the icon of Novatores' agency, and after that, I used the red-orange colour to represent enthusiasm, creativity, change and determination.
WHAT I DID
As a result, I designed: A logo and landing page for the Novatores' website. A logo and landing page for the Mostra gallery website, so for the logo, I used shapes to build the word Mostra, and I used different colours to represent diversity and inclusion. And to top everything off, I designed a simple and clean logo and landing page for the Notio market website.
CATEGORIES
Branding, UI/UX, Logo
TOOLS USED
Adobe Illustrator, Adobe Photoshop, Adobe XD
